Winona is a direct-to-consumer bioidentical HRT telehealth service. The pitch is fast, low-friction access to HRT with a bioidentical emphasis.
Why it earns a listing
- Quick intake and fast prescription turnaround.
- Will prescribe both FDA-approved and compounded bioidentical HRT.
- Transparent subscription pricing.
- Ships discretely.
What to know before starting
- Some formulations are compounded — see our bioidentical / compounded HRT page for the distinction between FDA-approved bioidentical and compounded bioidentical products, and why The Menopause Society draws a line between them.
- If you prefer to stay exclusively on FDA-approved products, say so during intake.
- Like all cash-pay DTC services, it’s a different care model from a long-term specialist relationship.